Digital transformation is NOT going away. Over the past year, we have relied on technology more than ever; without it, lots of us would have fallen into a ‘clientless abyss‘. There is no doubt, 2020 has accelerated our transition to shiny new tech, and many businesses are beginning to observe increased client acquisition and retention
To make a sale, we are required to explore our prospects pain; to find said pain, our prospects are drawn into a maze of complex questions. An effective sales professional arms themselves with this information, looking to accurately tailor their offering to the needs of a certain prospect. If this information is captured, recorded and
It is easy to get trapped on the workplace treadmill, struggling to keep pace with daily tasks. Few opportunities arise where we, as busy professionals can take a step back and take a look at the bigger picture. Recent events have made many businesses re-evaluate a lot. From my discussions with various business owners, it
So, your inbound marketing is a success. The leads are flowing in, and the phones won’t stop ringing. Traditionally, sales professionals have no choice but to make deliberate and equal efforts for all leads that express interest. Many consider this ‘pot luck’ approach an occupational norm, but, it no longer has to be.
Firstly, what is interactive content? Interactive content is simply another means to educate, entertain and converse with your audience. The main distinction from traditional content is that it requires active engagement (it makes your audience do ‘stuff’). Everyone living in the content marketing space understands the pains of getting your audience to take action. Many