Become Empowered with Sales Data

To make a sale, we are required to explore our prospects pain; to find said pain, our prospects are drawn into a maze of complex questions. An effective sales professional arms themselves with this information, looking to accurately tailor their offering to the needs of a certain prospect. If this information is captured, recorded and

6 Quick Questions to Ask Before you Automate…

It is easy to get trapped on the workplace treadmill, struggling to keep pace with daily tasks. Few opportunities arise where we, as busy professionals can take a step back and take a look at the bigger picture. Recent events have made many businesses re-evaluate a lot. From my discussions with various business owners, it

Lead scoring
Lead Scoring: Why the ‘pot luck’ approach?

So, your inbound marketing is a success. The leads are flowing in, and the phones won’t stop ringing. Traditionally, sales professionals have no choice but to make deliberate and equal efforts for all leads that express interest. Many consider this ‘pot luck’ approach an occupational norm, but, it no longer has to be.

Interactive Content Blog
5 Reasons Interactive Content can Change Your World

Firstly, what is interactive content? Interactive content is simply another means to educate, entertain and converse with your audience. The main distinction from traditional content is that it requires active engagement (it makes your audience do ‘stuff’). Everyone living in the content marketing space understands the pains of getting your audience to take action. Many

4 common “email” mistakes businesses make that lead to lost revenue

It’s pretty well known now in the marketing world that email is one of the best marketing tools for spreading the word out about your business. With email being 40 times more effective at acquiring new customers than Facebook or Twitter, there just aren’t many other marketing solutions that come even close! Ofcourse, this doesn’t