So, your inbound marketing is a success. The leads are flowing in, and the phones won’t stop ringing. Traditionally, sales professionals have no choice but to make deliberate and equal efforts for all leads that express interest. Many consider this ‘pot luck’ approach an occupational norm, but, it no longer has to be.
Firstly, what is interactive content? Interactive content is simply another means to educate, entertain and converse with your audience. The main distinction from traditional content is that it requires active engagement (it makes your audience do ‘stuff’). Everyone living in the content marketing space understands the pains of getting your audience to take action. Many